An Advertising and Promotions Manager is responsible for directing and planning advertising programs and policies, producing collateral materials such as ad posters or contests and increasing or creating interest toward a purchase of his/her company’s product or service.
Education/Experience Requirements
A successful candidate must possess a Bachelor’s degree in business, marketing, advertising, sales or a similar field and at least 3 years marketing experience. Some companies may require at least 1 year in a managerial position, while other companies tend to promote a manager from an existing advertising team.
Skills
Proven sales and marketing skills; Effective leadership, negotiation, organization, interpersonal and verbal/written communication skills; knowledge in the product development methods; advanced skills in computer applications; and experience in marketing tools, concepts and campaigns. The manager should also be proactive, creative, detail-oriented and work well independently and as a part of team under stressful environments.
Specific work elements
Reviewing proposed advertising and promotional materials, negotiating contracts with clients and suppliers, performing extensive research to create an effective advertising plan; developing advertising campaigns based on budget and goals, keeping track of ad campaign revenues; formulating and directing promotional and advertising activities within a department or account.
