Apology Letter for Bad Service

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When you have a company that works in the service industry, good service is your number one priority. Sometimes a client or customer may experience bad service. When this happens, sending an apology letter for bad service will help to appease the customer. You want to make sure that customers have overall good experiences with your company so that they will continue to recommend you to others. Otherwise, you may just lose the good reputation you have worked so hard to have. One bad review can counter all the great reviews your company has received.

Format and Content

The apology letter for bad service format should be formal with three main paragraphs. The content should include your apology, a short reference to what occurred, what you plan to do to resolve the situation, and how much you appreciate the customer’s patronage. You want to ensure that the letter is personalized, showing that you truly care about the customer and the bad service he or she received. Otherwise, the customer will feel it is a form letter and disregard it.

Sample

At Fashion for You, they rank customer service as one of the most important aspects of the job. One day, one of the employees, Mandy, treated a customer poorly. After receiving such bad service, the customer told a manager. This apology letter for bad service sample was sent to the customer as a token of recompense for the trouble she had at the store.