New Real Estate Agent Announcement Letter

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When Realtors are just starting out, they have to begin generating leads in order to establish themselves and start earning money. One way to do that is by sending out a new real estate agent announcement letter to friends, family members and colleagues. This letter announces one’s new ventures, and is intended to stimulate word-of-mouth referrals.

Format and Content

A new real estate agent announcement letter format is somewhat informal. It is addressed to individuals the agent is already acquainted with on a personal basis, and will likely address them by first name only. Even so, it must still maintain a professional tone if it is to be taken seriously. These letters provide information about where an agent is working, a few details about that company, and contact information for future reference.

Sample

This new real estate agent announcement letter is being sent by a newly licensed Realtor who has never worked in this industry before. Even so, she is active in several community groups, and has also built a network of potential customers through her previous employment as a mortgage broker. She is writing a letter to one of her former clients letting him know of her new position, so that he can contact her the next time he is interested in purchasing property. Contact information and a call to action are included at the end of this correspondence.