Brand Strategist Resume

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Johnny Downey

2177 Augusta Park

Charleston, WV 25301

(555)-555-5555

[email]

Job Objective Talented and dedicated Brand Strategist seeking employment in a growth oriented organization.

Highlights of Qualifications:

Extensive experience with brand strategy management activities
Thorough knowledge of marketing techniques
Familiarity with creative digital media
Ability to develop new business opportunities
Ability to develop new creative insights to meet sales goals
Ability to work well with research and marketing teams
Proficient with MS suite of products
Superior people management and presentation skills

Professional Experience:

Brand Strategist

Crawford Group, Charleston, WV

August 2007 – Present

Performed qualitative and qualitative researches of marketing data.
Developed brand strategies and messaging based on client objectives.
Prepared and edited client deliverables.
Assisted brand program manager to execute programs within deadlines.
Developed marketing solutions to achieve revenue goals.
Assisted in sales forecasting and planning activities.
Maintained productive relationships with new and existing clients.
Prepared strategic and creative briefs for campaigns.

Brand Strategist

Horizon Media, Inc., Charleston, WV

May 2004 – July 2007

Developed strategic media plan based on brand marketing goals.
Provided marketing direction according to current media trends.
Negotiated media package contracts with clients.
Managed expenses within assigned budgets.
Resolved media-related issues in a prompt manner.
Managed daily communications with clients and ensured their satisfaction.
Participated in client meetings and brainstorming sessions to develop creative marketing solutions.
Recommended media packages for marketing initiatives.

Education

Master’s Degree in Business Management

TransPacific Hawaii College, Honolulu, HI

Bachelor’s Degree in Business Management

Pennsylvania State University, University Park, PA